If you’ve tried BECCA you understand why it is a favorite! Now you can find BECCA at Sephora stores. The brand is branching out and creating a strategic partnership with Sephora. This new relationship will lead to positive and exciting things. BECCA understands the needs of all women so they are creating an in-store sampling program, coupled with an innovative, first of its kind, interactive merchandising display that delivers a Shade Match Guarantee™. “We are thrilled to announce this exciting partnership with such an established retailer like Sephora,” says Robert DeBaker, Global CEO of BECCA Cosmetics. “We have taken the time to listen to our consumers, and with our edited collection and Shade Match Guarantee™ platform, we hope to better serve our clients and continue to build a loyal customer base.” Sephora will offer shade match cards to sample all 18 BECCA foundation shades. By 2013, the brand’s assortment offering will include 100 new products that round out BECCA’s four unique categories: Complexion, Perfectors, Tints and Ultimates. This exciting new platform will be debut in 23 Sephora stores nationwide and will also be available on Sephora.com. The brand plans to expand into 150 locations by the end of 2013. Happy Shopping! Visit www.beccacosmetics.com

-Yvelette Stines

@CalmingCorners