Target along with “Falling for You” cast Kristen Bell, Zachary Abel, Nia Long, Director Phil Abraham, plus Anna Kendrick, Rose Byrne, Melanie Fiona, Condola Rashad, AnnaSophia Robb, Chloe Bridges, Jill Flint and more celebrated Target’s first shoppable short film in NYC, with music by DJ Miss Nix and a live aerial performance. 

Attendees were immersed in Target’s stylish and affordable fall offerings in fashion, beauty and home, enjoyed cocktails and movie theater snacks, and music by DJ Miss Nix. Hosted by CelebTV.com’s Kelli Zink, the finale and amazing aerial performance also were streamed live via Target.com/FallingforYou.

Target recently introduced “Falling for You,” the first uninterrupted online shoppable film, to coincide with its fall marketing campaign. The romantic comedy, which is available at Target.com/FallingforYou, was released in three episodes, each approximately four minutes long. It highlights fall fashion, beauty and home products available exclusively at Target, and allows guests to shop and share the product in each episode without interrupting their viewing experience.